Beat Elnoor Company’s commitment to quality is the basis for consumers’ trust in the company’s products.Beat Elnoor Company is a name that is synonymous with quality among consumers in different parts of the country, as the culture of quality is ingrained in all departments of the company. This culture begins with strategic decision-making by the Board of Directors and senior management and extends to the company’s operations, and is an integral part of developing the professional skills of our employees. We also expect a lot from our suppliers and distributors, and apply strict quality control standards in all our purchasing transactions.

Beat Elnoor Company is committed to a set of principles and values that represent the governing framework for its contribution to sustainable development by focusing on matters related to social responsibility and integrating its ethics to enhance the company’s strategy with the work system and global practices, and is committed to it towards all its employees and society. The Group also encourages employees and its partners to adhere to the principles of ethics, honesty and active participation, through the application of international standards. Bait Al Nour Company promotes and preserves the concepts of human rights, which are approved by local laws that are in line with international human rights charters, by not practicing or supporting any form of forced labor or the use of child labour. Beat Elnoor Company also believes in the concept of environmental responsibility and the impact of its activities on the environment, so Seha is keen to follow the environmental standards imposed by the state and reduce the carbon footprint.